Johan Ishak, former CEO of Media Prima TV Networks had his work cut out for him as he runs Malaysia's, arguably, widest TV network, against a backdrop of digital disruption from streaming shows, on demand free social media and a public that seems to only watch news on TV... are you a cord cutter or a cord never ? Is this a digital disruption or a digital opportunity ? How do you retain or grow the 22 million TV watchers out there ? Are people watchin more TV during this MCO ? And more interestingly, how did an accountant find himself in all this ?
Johan Ishak, former CEO of Media Prima TV Networks had his work cut out for him as he runs Malaysia's, arguably, widest TV network, against a backdrop of digital disruption from streaming shows, on demand free social media and a public that seems to only watch news on TV... are you a cord cutter or a cord never ? Is this a digital disruption or a digital opportunity ? How do you retain or grow the 22 million TV watchers out there ? Are people watchin more TV during this MCO ? And more interestingly, how did an accountant find himself in all this ?
On YouTube : https://youtu.be/9q6B9whBfSo